. >> reporter: kerry brown runs this location which can accommodate 50 pets if standard suites that range from $79 a day-- >> at bedroom with a doggy bed, an orthopedic dog bed. >> reporter:... to 200. this is the ubersuite. >> we change all bedding and basically we just create this to feel like a bedroom. >> reporter: and it does. there's a full-sized bed, a 42-inch flat screen, and, yes, even cable tv. isn't this a little over the top? >> never! these are our babies! hi! >> reporter: alissa cruz launched the brand in west hollywood four years ago during the dog days of the recession. afraid to leave her doggies snickers and 26 in just any kennel. >> i searched everywhere and saw there was no type of luxury doggy boarding. i was like wait a second. my dog sleeps in my bed. we want to make sure note only the dogs are having fun and a good time but the owners feel safe. >> reporter: here, dogs will spend most of the day socializing in their own indoor doggy park. there's a gym, complete with treadmills, and a spa, where groomers offer paw-di-cures. >> this is nail polish made just for dogs